40+ years in, still personal.
Salter Growth is a family firm built on Jim's 40+ years in enterprise technology. The people whose name is on it answer the phone, sit in the delivery meetings, and carry the consequences of every recommendation.
The firm exists because of a pattern Jim watched repeat for four decades: companies buying technology that answered a salesperson's quota instead of their problem. The disconnect isn't technical, and it isn't strategic. It's structural: the person recommending the tool is paid by the tool.
Salter Growth is built on the other structure. A small bench of delivery partners we know deeply, a first call designed to disqualify as readily as qualify, and accountability that runs through delivery rather than ending at the introduction.
Bound by blood, usefully.
Family ownership cuts both ways: no corporate red tape, and nowhere to hide from each other when something slips.
Jim Salter
Jim's career began hands-on in mainframe environments, then through EDS's Systems Engineer Development program, where his MCSE credentials and technical record placed him among the top 5% of the company's experts. The second half of the career ran through enterprise sales and strategy at HP, DataFactZ and Diwo, learning the other side: how technology decisions actually get made, and mis-made.
Salter Growth merges the two halves. Every recommendation is technically grounded and commercially accountable, because the same person is responsible for both.
Robert Salter
A graduate of Western Michigan University's Haworth College of Business with over a decade in marketing and brand strategy for startups, mid-market firms and enterprises. Robert owns how Salter Growth shows up in the world and how demand reaches the bench.
John Salter
John works the front of engagements: understanding a client's objectives and bottlenecks before any solution reaches the table, so every conversation starts with the problem rather than a pitch.
